Why We Launched Discover Philippines

Connecting to the world, bridging cultures, celebrating heritage.

If you’re reading this, you’re likely one of the people interested in diving deep into the heart of the Philippines - whether through its food, heritage, or endless travel spots.

When we first thought about starting Discover Philippines, we had one big mission in mind: to showcase the colorful culture, age-old traditions, and beautiful landscapes of the Philippines, not just for Filipinos living in the country or abroad, but for the global audience.

So, who’s Discover Philippines for exactly? Let us introduce you to the people that we aim to reach with our platform:

1. Travelers, Tourists, and Future Visitors

If you've already decided that “Philippines” will be one of your future destinations, or maybe you’re already planning that trip to Boracay, or just looking for your next potential destination, Discover Philippines is here to guide you on different steps of your journey.  With so many islands, each offering its own flavors, sights, and sounds, this place is a world in itself.

Discover Philippines is here to help you uncover the essence of this amazing country and give you the insider scoop on what to see, where to go, what to eat, and what makes each place special. Consider this your virtual guidebook with a twist—personal tips, hidden gems, and everything you'd want to know for an authentic Filipino experience.

2. Filipinos Born or Who Grew Up Abroad Looking to Reconnect with Their Roots

If you’re a Filipino born abroad or one who left the Philippines when you were young, you may feel that undeniable pull toward your roots. You may find yourself wondering about the traditions you missed, the stories your parents tell, or the places in the Philippines that are part of your family’s history. Discover Philippines is for you too.

We want to provide you with an open door back to your heritage and a personal guide to rediscovering the heartbeat of your roots. It’s a space where you can learn about the values and customs that shaped your family’s life, where you can hear the stories of the Philippines that you didn’t grow up with but are a part of your story.

It’s packed with the culture, stories, and rich traditions that make us Filipino. Think of it as a bridge between your current home and your homeland, giving you a taste of what it means to be Filipino in all its wonderful forms.

3. Filipino Parents with Foreign Spouses or Kids

For Filipinos abroad who have foreign spouses or children, Discover Philippines can be your ally in bridging the gap between cultures. As a parent, you may find yourself wanting to share the beauty and richness of your Filipino heritage with your loved ones, whether it’s introducing your foreign spouse to the traditions you hold dear or showing your children the roots they may not have had the chance to experience firsthand. 

You might want your family to get a glimpse of where you come from, to share in your traditions, and even to experience that warm Filipino hospitality. This newsletter aims to help you introduce the Philippines to your partner and kids in an authentic way, giving them a window into your culture so they can understand and appreciate it more deeply.

4. Filipino Emigrants Looking to Stay Connected

For Filipino emigrants, Discover Philippines offers a wonderful opportunity to stay in touch with what's happening back home—whether it’s the latest travel trends, emerging food scenes, or new cultural developments. Staying connected to the Philippines, especially from a distance, can sometimes feel like a challenge, but this newsletter bridges that gap. It allows you to rediscover your roots, learn about what’s new in the country, and stay updated on everything from cultural shifts to the best spots to visit next.

Whether you’ve lived abroad for years or recently moved, reconnecting with the Philippines is not just about traveling back; it's about staying engaged with the place that has shaped you. The experiences, news, and insights shared here will help keep you in touch with your heritage, while also offering a fresh perspective on the country's growth and transformation. For Filipino emigrants, this is your connection to both the past and the present of the Philippines—it's a bridge that keeps you linked to home, no matter where you are in the world.

5. Filipinos and Foreign Nationals living in the Philippines

Discover Philippines isn’t just for those living abroad. It’s also for those who are living in the Philippines who want to see the country in a new light and experience it from a different perspective. With the demands of daily life, it’s easy to overlook the incredible beauty and interesting activities right in your backyard.

Maybe you’ve never set foot on the powdery sands of Siargao, explored the culinary wonders of Pampanga, or witnessed the cultural vibrance of the annual Pahiyas festival. Or perhaps you’re curious about emerging food trends, hidden travel gems, or fascinating cultural tidbits happening around the country. This newsletter is your window to the unexplored corners of this amazing place and the stories that make them unique, inspiring you to rediscover and fall in love with the Philippines all over again.

The powdery sands of Guyam Island, Siargao

6. Anyone Interested or Curious About the Philippines

The Philippines might not be on everyone’s radar, but it should be! If you’re someone who loves learning about new cultures, trying different cuisines, or uncovering unique travel spots, Discover Philippines is here to share all of that with you.

Highlighting the Philippines from a fresh perspective, this newsletter is packed with everything you need to know about this beautiful archipelago - from its world-famous beaches to its unique traditions and incredible food. Whether you're looking to learn about Filipino festivals, explore hidden gems off the beaten path, or gain a deeper understanding of the daily life of the people, there’s something for everyone here. By offering you an insider’s look into a country that's as diverse as it is fascinating, this is your chance to dive into Filipino culture, without even needing to book a ticket.

A Unique Approach

Our goal with Discover Philippines is to make each post more than just words on a screen—it’s about giving you a genuine feel for what makes the Philippines, well, the Philippines. You’re not just getting travel tips; you’re getting local insight, personal stories, and that unique Filipino perspective. This isn’t about presenting just the touristy side but the soul of the country as well, from its street corners and local dishes to the people who make it all come alive.

Thank you for joining us on this journey. Whether you're here for travel inspiration, cultural connection, or just to learn a thing or two about this amazing country, we hope Discover Philippines becomes a favorite stop in your inbox.